How Hairstylists Can Keep Their Customers Happy
Working as a hairstylist or barber can be incredibly rewarding. You get to make clients feel great about themselves, bring their favorite styles to life, and create new and exciting looks. But, with that said, there are some challenges that come with the profession, such as ensuring a steady flow of customers. Luckily, there are some key things you can do to keep your customers happy and increase your customer retention rate.
Prioritize Quality in Everything You Do
Keeping customers happy means treating them well, and treating them well means prioritizing quality in everything that you do. For example, never settle for cheap hair dyes, shampoos, styling tools, or anything in between. You can find excellent products at affordable prices through sellers such as Pro Styling Tools. Feel free to learn more about our company if you’d like.
Quality also extends to the way you treat your clients. Talk to them kindly, make sure you are punctual and that your shop is clean, and offer them small complimentary items, such as water or other beverages. Little things can go a long way toward building a steady, reliable client base.
Strive To Be the Best at What You Do
In addition to using quality products and treating your customers with care, work on your own skill set as much as possible. Whether you are new to the industry or have years of experience, you really can’t go wrong with more training and education. Visit hair or beauty trade shows, take any courses that are relevant to your work, and aim to stay on top of the latest hairstyles and trends. You might also think about developing a specialization, something you are very good at and that you can become known for. After all, if you’re excellent at what you do, success has a way of finding you.
Become A Truly Excellent Listener
For many clients, hair styling sessions are about more than just getting their hair polished and perfected. A lot of customers treat the outing as a sort of social event, one where they can talk to and confide in you like a friend. While you don’t have to be a therapist in addition to being a stylist, you will find that being a good listener is extremely helpful. If you listen to what your clients have to say, both about their hair preferences and their lives, you’ll make a great impression on them. For even more success, try to remember details about each customer and, when you see them again, ask them about things you discussed in their last appointment.
Focus All Your Attention on Your Client
As a stylist, you are undoubtedly busy and have a lot of tasks to get done each day. However, when a customer is in your chair, don’t do anything else but serve them. That means no answering the phone, no talking to other stylists over the client’s head, no texting, and definitely no eating or anything else unprofessional.
All the other things you need to do can wait until later. When you’re with a customer, they should be your sole focus. Giving each one your undivided attention will make them feel valued and cared for, which can lead to more repeat customers and more satisfied customers.
Having success as a stylist isn’t just something that happens by magic or chance. Instead, it requires skill, dedication, hard work, and some smart business know-how. These tips are a great starting point. Follow them closely, and you’ll likely be surprised at how quickly your business improves.